Archive for the ‘commercial’ category

Apple airs 4 new iPhone 4 ads and they’re all about FaceTime

July 12th, 2010

Apple iPhone 4 TV ad - Meet Her

Apple has begun airing 4 new iPhone 4 commercials and once again, it’s all about FaceTime, and heavy on the emotion and sentimentality. Titled Smile, Meet Her, Big News, and Haircut, each focuses on a moment of shared intimacy, of insecurity and anticipation, of surprise and joy. And they do it in a way that makes the visual integral to he communication.

Again, incredibly smart advertising on Apple’s part, and another step towards mainstreaming video calling and the way they’re doing it…

It’s no longer about their being an app for that. Now it’s about there being a phone — specifically iPhone 4 — for that.

Videos after the break.

[YouTube.com/apple via 9to5Mac]

Apple airs 4 new iPhone 4 ads and they’re all about FaceTime is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Posted in News, ads, commercial, commercials, facetime, iphone, iphone 4, iphone 4 feature ads

Ducati motorcycle commercial filmed with iPhone 4

June 29th, 2010

The HD video featuring the Ducati Multistrada 1200 motorcycle was shot solely with a iPhone 4. The only trick that was used in post production was stabilization to give the appearance of using a professional camera. All of the very impressive footage was captured this past Sunday in the Pike’s Peak International Hill Climb. If you are not familiar with any Pike’s Peak events, they are simply races to the top of the mountain via some treacherous dirt road terrain.

Be sure to select the 720p option in the video when viewing from your desktop. Video after the break!

[Jalopnik]

Ducati motorcycle commercial filmed with iPhone 4 is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Posted in Ducati, Motorcycle, News, commercial, iphone, iphone 4, movie

Apple airs first iPhone 4 commercial – FaceTime

June 28th, 2010

Apple airs first iPhone 4 commercial - FaceTime

Apple began airing their first iPhone 4 commercial last night, an extract of the FaceTime feature video they debuted at WWDC 2010. The original iPhone 2G focused on features, the internet in your pocket, music on your phone. After the launch of the App Store, iPhone 3G focused on disparate apps for (this and) that for a while, until later on in the iPhone 3GS cycle they shifted slightly into apps for specific use cases. iPhone 4 brings it back around to the beginning but with less blatant techno-wow and more sentimentality. It isn’t about the cool feature, its about real people — a new father, a graduate and her grandparents, a couple using sign-language — making a real, visible, emotional connections.

Apple’s already sold 1.7 million iPhone 4s. Ads like this might move a few more.

Video after the break.

Apple airs first iPhone 4 commercial – FaceTime is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Posted in News, ads, commercial, commercials, facetime, iphone, iphone 4, iphone 4 feature ads

iPhone HD/iPhone 4G video iChat to be featured in commercial directed by Sam Mendes

May 25th, 2010

Looks like Sam Mendes, director of American Beauty has been tapped to create some new iPhone HD/iPhone 4G commercials for Apple. Further, Engadget tipsters brings word that the device, known internally as the Mammoth N90, will have a mother and daughter highlighting its iChat video feature in at least one of the commercials.

While it’s not unprecedented for cameras to disappear from final Apple release products (see iPod touch G3 and possibly iPad), the front-facing iChat video camera is looking like a surer bet every day.

Now will AT&T charge extra for it, and would you use it?

[Engadget]

iPhone HD/iPhone 4G video iChat to be featured in commercial directed by Sam Mendes is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Posted in 4th gen iphone, News, commercial, iphone, iphone hd, mammoth, n90, sam mendes

Apple posts new “What is iPad” TV commercial

May 13th, 2010

Apple "What is iPad?" TV commercial

Apple has released their second iPad TV commercial and it focuses on “what is iPad?”. The voice is older and more gravelly. The music is slower and more deliberate. Just like the iPad, it takes its time. It also focuses the imagery on idealized use cases and puts the attention where it should be — on the features.

iPad is thin. iPad is beautiful. iPad goes anywhere and lasts all day. There’s no right way or wrong way. It’s crazy powerful. It’s magical. You already know how to use it. It’s 200,000 apps and counting. All the world’s websites in your hand. It’s video, photos, more books than you can read in a lifetime. It’s already a revolution and its only just begun.

It’s an interesting direction for Apple advertising. Seems like smart one too.

Video after the break.

[Apple.com via MacStories, 9to5Mac, MacRumors]


YouTube link

UPDATED: And Arnold Kim from MacRumors realized it’s direct homage to a Newton commercial. Awesome:


YouTube link

Apple posts new “What is iPad” TV commercial is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Posted in News, commercial, homage, ipad, ipad commercial, newton, what is ipad

Apple debuts “Shopper” iPhone commercial

April 9th, 2010

Shopper

Apple recently just release yet another iPhone commercial and this one is called “Shopper”. This particular commercial only highlights one 3rd party application, a barcode scanner app called RedLaser. [iTunes Link - $1.99]

The man in the ad is in search for a espresso maker for a gift for his wife. He first uses Safari to do a little research, then he shoots off a text message to seek advice on what color espresso maker to purchase, and finally he uses RedLaser to scan the barcode to check for cheaper prices.

It’s all about the apps…

Video after the break!

[Thanks to everyone who sent this in!]

Apple debuts “Shopper” iPhone commercial is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Posted in Apple, News, Shopper, commercial, iphone

Apple debuts “Commute” iPhone commercial

April 2nd, 2010

communte

Apple’s latest iPhone commercial, “Commute”, emphasizes everyday use with the iPhone. Three applications are highlighted

  • MassTransit [iTunes Link - $3.99] for when the man misses his train,
  • Here, File File! [iTunes Link $9.99] when he receives a call from the office when they can’t find his sales report, and
  • The Wall Street Journal [iTunes Link - Free] to enjoy a news video clip on the train.

Video after the break!

Apple debuts “Commute” iPhone commercial is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Sprint Mocks AT&T, Offers “iPhone 4G” via WiMax Overdrive

March 20th, 2010

Sprint_iPhone

Sprint now joins Verizon in taking jabs at AT&T’s network and the iPhone, offering an “iPhone 4G” in their latest TV spot via their Overdrive WiMax hotspot (think 4G MiFi).

Sprint claims the best solution to AT&T’s supposedly slow 3G speed is not the next generation of iPhone (which won’t be called the iPhone 4G due to LTE networks not being deployed for a year or two yet), but rather your current iPhone connected via WiFi to their beefed up 4G WiMax network.

So, with Verizon targeting the iPad via MiFi and now Sprint going after the iPhone via WiMax (when they could be focusing on their own devices like the Droid and the Palm Pre) are they hoping to prop up the modem business by surrendering device mindshare to Apple?

Thing is, last we checked AT&T has the fastest 3G data speeds available on any US carrier and that’s good enough for us. But for those unfortunate souls out there with less than desirable AT&T service is this something that you would ever be interested in? And if you’re already tethering your iPhone to a Sprint Overdrive, what kind of speeds are you getting?

Watch the ad after the break!

[Via BGR]


YouTube link

Sprint Mocks AT&T, Offers “iPhone 4G” via WiMax Overdrive is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Posted in 4g, AT&T, News, commercial, ipad, iphone, mifi, sprint, wimax

iPad TV Commercial Shows iBooks Pricing, NYT Best Seller Button, My Documents, Smudge/Camera

March 8th, 2010

ipad-100308

While I was busy enjoying the subtler UI details, AppleInsider noticed that last night’s iPad commercial debut showed what might be some of the pricing inside the new iBooks Store:

The commercial showed Sen. Edward Kennedy’s “True Compass: A Memoir” for $14.99, the novel “I, Alex Cross” by James Patterson for $12.99, and “Three Cups of Tea: One Man’s Journey to Change the World… One Child at a Time” by Greg Mortenson and David Oliver Relin for $7.99.

For comparison, “True Compass” currently sells for $19.25 for the Amazon Kindle, “I, Alex Cross” costs $9.99, and “Three Cups of Tea” costs $7.19.

Whether or not that was final, or merely mocked up pricing for the commercial, remains to be seen.

TUAW also notes a New York Times button at the bottom, presumably to access a special New York Times Bestsellers section of the iBooks Store.

ipad_commercial_nyt

Lastly, 9to5Mac notes the My Documents button at the top left of of the Pages iWork touch app (good for PC users?). And — gasp! — another smudge that’s likely still not a camera.

ipad_commercial_my_documents iPad-camera

So, did the iPad commercial do it’s job and make anyone more interested in picking up a magical, revolutionary new piece of gear on April 3?

iPad TV Commercial Shows iBooks Pricing, NYT Best Seller Button, My Documents, Smudge/Camera is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Posted in News, camera, commercial, ebook pricing, ibooks, ibooks store, ipad, ipad camera, iwork, iwork touch, my documents, new york times bestsellers

UPDATED: Apple Debuts iPad Commercial During Oscars

March 8th, 2010

photo

It looks like the iPad did indeed decide to join Steve Jobs at the 82nd Academy Awards, at least in the for of Apple’s first official commercial. Is the Oscar setting fitting for a media consumption power house, or was it just the huge audience?

It featured a song like iPod touch commercials, rather than music like the iPhone. In this case, There Goes My Love by The Blue Van [iTunes link via TUAW]. Visually, it showed a variety of features, point-of-view on iPad’s held on a variety of laps. You can watch it now via Apple.com [Thanks Swiftman!].

It ended with the US shipping date of April 3rd.

UPDATE: Video after the jump:


YouTube link

UPDATED: Apple Debuts iPad Commercial During Oscars is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Apple Shows Off “Family Travel” iPhone Commercial

February 23rd, 2010

Apple Family Travel ad

It seems like “On hold” and “First steps” weren’t the only new, activity-focused commercials Apple had ready for the iPhone as “Family Travel” has now made its Olympic debut as well.

“Family travel” highlights Southwest Airlines [Free - iTunes link] for pre-checkin, Gate Guru [Free - iTunes link] to find the kids a snack, and the built-in iPod app to play them a little Finding Nemo while they wait. Oh, and some Schlage LiNK [Free - iTunes link] to make sure the lights were off at home. End line: “That’s why I don’t go anywhere without my iPhone.”

So the transition from “App for that” and “App for just about anything” to focused, lifestyle-specific “look what you can do with your iPhone” ads is now complete. Interesting to see how they go about step-by-step educational strategies even in their commercials…

Apple Shows Off “Family Travel” iPhone Commercial is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Posted in Apps, News, app for that, commercial, family travel, iphone

New Apple iPhone Ads Go After Boredom, Parents’ Hearts

February 22nd, 2010

First steps

Apple began airing two new iPhone ads last night during the Olympics (what hockey game?), one going after boredom by showing what you can do with your iPhone while you wait, and the other going after the hearts of parents (and grandparents) everywhere. Interestingly, neither featured the “app for that” or “app for almost everything” tag lines Apple has been using since 2008.

“On hold” starts off with the male caller being placed on hold, though he doesn’t mind because his iPhone means he can use the internet while he waits. He checks email, uses the Bank of America app [Free - iTunes link] to pay bills, and then the App Store to buy, download, and play Monopoly [$4.99 - iTunes link]

(Also interesting, they show the iPhone on Wi-Fi and not 3G, and don’t take any more swipes at Verizon for not being able to handle simultaneous voice and 3G data. Then again, Monopoly is too large to be downloaded over 3G even with the new 20MB limit ;) ) He finishes with “I need my iPhone for, well, everything”.

“First Steps” has a new mom use Camara to video record her baby son’s first steps, then Messages to MMS the video to everyone. Next, she uses Phone to easily set up a conference call to discuss said first steps. It ends with “we would never have shared all that without the iPhone”.

New Apple iPhone Ads Go After Boredom, Parents’ Hearts is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Posted in App Store Apps, News, app for that, commercial, first steps, iphone, on hold

AT&T Releases Two More Anti-Verizon Ads — Secret Switch and Share AT&T

January 28th, 2010

AT&T Secret Switch Ad

The battle of TV attack ads between AT&T and Verizon continues on as AT&T has just released two more commercials taking aim at Big Red.

In the first commercial, named “Secret Switch”, Luke Wilson is at a dinner party and he secretly switches the attendee’s AT&T smartphones for Verizon devices. Once they realize they’ve been bamboozled by tricky Luke and are using “dumb phones” all hell seems to break lose. Notice the Motorola Droid highlighted when they mention “dumb phones”?

There’s no mention of the iPhone specifically (Apple doesn’t share screen time), but one diner does complain that all her apps are gone…

The other commercial is titled “Share AT&T” and this time Luke concentrates on educating the viewers about how AT&T provides a better overall 3G experience than Verizon. Some of the key points he touches on are the faster speeds for downloading songs and videos, and the ability to talk and surf at the same time, etc…

Check out the videos after the break, and let us know what you think about them!

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

AT&T Releases Two More Anti-Verizon Ads — Secret Switch and Share AT&T


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Posted in AT&T, Ad Attacks, News, TV spot, commercial, verizon

AT&T’s 3G Covers Over 230 Million Americans According to Latest TV Spot

January 3rd, 2010

According to AT&T’s latest commercial, their 3G network covers over 230 million people in the U.S. Finally they have addressed what they failed to address in any of the other countless commercials.

The last few AT&T TV spots seem to be getting a bit better than the previous ones but still in limbo is the commercial where they boast how they are improving their network similar to O2’s network. While I personally have no complaints here in Chicago regarding the quality of AT&T’s 3G, I have to ask, how is your AT&T 3G network?

Fire away in the comments below!

[Thanks to everyone who sent this in!]

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

AT&T’s 3G Covers Over 230 Million Americans According to Latest TV Spot


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Posted in 3g, AT&T, Ad attack, News, commercial, data

Apple Debuts 12 App of Xmas Commercial

December 17th, 2009

12 Apps of Xmas

Apple has hit pause on their “100,000 apps for just about anything” ads, turned the other cheek on “can your network…?” counter-commercials, and debuted a new, merrier bit of marketing for the holiday season — 12 Apps for Xmas. Care to sing along?

On the twelfth day of Christmas my iPhone gave to me:

  • 12 cookies cooking
  • 11 cards a sending
  • 10 gifts for giving
  • 9 songs for singing
  • 8 bells for ringing
  • 7 slopes for skiing
  • 6 games for playing
  • 5 gold rings
  • 4 hot lattes
  • 3 flights home
  • 2 feet of snow
  • And an app that can light up the tree

Check it out on Apple.com. However, unlike previous commercials, other than Betty Crocker right at the top, individual app icons and titles aren’t shown but Apple’s “as shown on TV” page on iTunes should collect them up for us…

If you know any of the apps, however, please do point them out in the comments!

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Apple Debuts 12 App of Xmas Commercial


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Posted in 12 days of xmas, App Store Apps, News, commercial

AT&T Takes Aim at Verizon’s Slower 3G Speeds in Latest TV Spot

December 6th, 2009

It’s sure getting entertaining to watch AT&T and Verizon duke it out, commercial after commercial. Today we have the latest from AT&T to show you and this one is all about download speed. It seems AT&T has given up on the fact that Verizon covers more of the U.S. in terms of 3G reception, and is now concentrating on the claim that AT&T has the faster 3G speeds.

We’ve said it before and we will say it again, AT&T just does not seem to get it and they are obviously ignoring most of your comments as a significant amount of our readers feel they should be spending all of these advertising dollars on some more 3G towers…

[Thanks to everyone who sent this in!]

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

AT&T Takes Aim at Verizon’s Slower 3G Speeds in Latest TV Spot


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Posted in 3g, AT&T, Attack ad, News, commercial, speed, verizon

AT&T and Verizon are Back Again with Two New Commercials

December 1st, 2009

Actor Luke Wilson and AT&T are at it once again and this time they want you to know all about AT&T’s rollover minutes. Yes, it is true that AT&T lets you use your unused monthly minutes but keep in mind, they eventually do expire after a year if you do not use them. We do not mean to keep beating the same drum but come on AT&T, quit spending money, time, and effort on these mediocre commercials and spend time on making your network better for everyone.

As AT&T keeps pumping out the commercials Verizon/Motorola are not sitting quietly on the sidelines. They’ve gone and released another Droid commercial that takes aim at, you guessed it, Apple’s iPhone. This latest commercial caters to the male consumers and pretty much paints the iPhone as being nothing more than “pretty”. Smart move as Motorola continues to beat Apple in brand loyalty with males 18 years old and up.

[Thanks to matrix2004 for the tip!]

View the new Droid commercial after the break!

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

AT&T and Verizon are Back Again with Two New Commercials


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Posted in AT&T, News, Trap Door, commercial, droid, motorola, verizon

Two New Apple iPhone Commercials Take Aim at Verizon

November 23rd, 2009

It seems as if Apple has taken some offense to the latest Verizon ad attacks that have targeted the iPhone as well as the AT&T network. BusinessWeek (via Engadget Mobile) points out that Apple has fired back with two commercials of their own and really rubbing in the fact that on the Verizon network you can not be on a phone call while checking your email, browsing the web, etc…

So if you were not a fan of the latest AT&T commercials what are you thoughts on these released by Apple?

Yes, we know if you are reading this on your iPhone you will not be able to view the videos, we feel your pain but as soon as there is a YouTube link we will update the post.

Commercial number 2 after the break!

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Two New Apple iPhone Commercials Take Aim at Verizon


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AT&T Fires Back at Verizon with “Side by Side” Commercial

November 19th, 2009

AT&T has responded to Verizon’s latest commercials that depicts their network as small and to put it nicely, garbage. As you can see above AT&T takes some shots of their own at Big Red.

This particular commercial is just one of a series that will begin airing tonight. AT&T not only mentions a few valid points but they even scored Luke Wilson to do the dissing. Bonus points…

So, the big question remains, how long will it be before Verizon files a lawsuit of their own? Only kidding… we think?

Update: Also be sure to check out www.truthabout3g.com (screenshot after the break!).

AT&T Truth About 3G

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

AT&T Fires Back at Verizon with “Side by Side” Commercial


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Posted in AT&T, Ad Attacks, News, Side by Side, commercial, verizon

Gift, Song — Apple’s New 100,000 Apps for Just About Anything Commercials

November 17th, 2009

100,000 App for Anything Commercials

Saw these last night while watching the show that used to be House MD, new Apple iPhone “App for That” commercials focusing on Gift and Song. Of course, the tag line has been bumped from 75,000 to 100,000, and they continue with “apps for just about anything”, which is likely legal cover in case “app for that” confused someone into suing over that still-missing Apple Glass Trackpad app…

Again, Apple is sticking to apps to sell iPhones, and showing off some great variety, and killer good looks while doing so. If it ain’t broke don’t fix it, or time for Apple advertising to switch it up?

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Gift, Song — Apple’s New 100,000 Apps for Just About Anything Commercials


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Posted in App Store Apps, News, app for that, commercial, gift, song

Dine, Nature, Pass – Apple’s New 75,000 Apps for Just About Anything Commericals

September 22nd, 2009

75000 apps for just about everything

Apple, evolving on the “App for That” theme that’s been the centerpiece of their iPhone commercials for over a year, has released 3 new ads called Dine, Nature, and Pass with the tag line “75,000 apps for just about anything”.

Phew! We get it, Apple is turning up the dial on the app platform promotion. And why not? It’s their killer competitive advantage at this point.

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Dine, Nature, Pass – Apple’s New 75,000 Apps for Just About Anything Commericals


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Posted in News, app for that, commercial, dine, nature, pass

New iPhone Ad Has Apps for That Avid Sports Fan with Golfshot GPS, MLB at Bat, TouchSports Tennis

August 25th, 2009

Apple has begun airing another in their long line of “App for That” iPhone ads, this time with “Avid”, targeting sports fans. The ad shows off:

Apple typically releases these spots in batches, so we’ll keep our eyes peeled for more, and if you see any, let us know.

(Mac fans can also check out the new Get a Mac ads, one of which just might “tick” people off — haha!)

[Video via Ben.at]

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

New iPhone Ad Has Apps for That Avid Sports Fan with Golfshot GPS, MLB at Bat, TouchSports Tennis


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Posted in App Store Apps, Golfshot GPS, News, TouchSports Tennis, app for that, commercial, mlb at bat